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CEO Desk

We founded United Paycheck because we believed that building a great Affiliate Network Company would improve the life of millions of merchants, website publishers and common people. We are always committed to do better for our users and associates. In today's world the technology advances so fast that the potential for improvement is tremendous. Since becoming CEO of United Paycheck, I've pushed hard to increase our speed, improve our execution capabilities, and focus on long term goals that will make a difference in the online advertisement world.

Our success can be directly correlated to the full suite of skills our management team brings to their respective field. Excellence in all aspects of business management is an ongoing priority and a core strategic advantage for United Paycheck. We have invested in formalizing and disseminating our collective business knowledge through advanced education programs and implementation of cutting edge technological tools and techniques.

As we look at individual countries and regions, we are cautiously optimistic about continued global growth in online advertising industry, although we expect significant variation by region. On the cost front, we continue to keep a close eye on costs at the same time; our affiliates and agencies are now increasingly focused on taking advantage of growth opportunities, both through new business efforts as well as growing existing client accounts.

Our business is built on the strength of our management teams and the talented professionals around the world. They have worked extremely hard to build the company. The beautiful thing about United Paycheck is no single client is that significant. There are lots of clients. It's not that we have few major clients and we are tracking our progression against those few.

Creating a simpler, more intuitive experience across United Paycheck has been another important focus. I have always believed that technology should do the hard work of discovery, implementation and communication so that users can do what makes their live a little easy. The online advertising industry has a very long way to go and the technological advancement in this field is going to drive the business to greater heights. We'll not leave any stone unturned to make sure that United Paycheck be counted among the top companies in the industry.

We have always tried to concentrate on the long term goals, and to use technology that will have a significant impact over time. We understand the need to balance our short and long term needs because our revenue is the fuel that funds all our innovation. Our goal is long term growth in revenue and profit, so we invest aggressively in future innovation while tightly managing our short term costs.

We want United Paycheck to be a company that commands great respect in the industry. We have a direct relationship with our users, which create a strong incentive for us to do continuous improvements. For every new thing we create we have a very happy user. At the same time we do understand that if we make mistakes it's easy for users to go elsewhere because our competition is just one click away.

We invest a lot of effort in security and related tools for users, like verification and encryption, which help prevent unauthorized access to information. Our privacy policies enable us to create a much better, more intuitive experience across United Paycheck.

We believe that healthy revenue is essential if we want to change the world through innovation, and hire (and retain) quality people. Most of our revenue comes from advertising. We always try our level best to make sure that users know when something is paid for, and we work hard to make these advertisements relevant for users. Better ads provide better information for users, growth for businesses, and increased revenue for publishers.

At the heart of our business model has always been the belief that we're better off if we can create a larger pie for our associates. We do understand that we don't get everything right, and that the changes we make, can initially upset some users. But we operate in a dynamic industry and technology changes so fast that we need to innovate continuously. When we make mistakes we try to fix them as quickly as possible and, if necessary, change the way we do things to prevent problems from arising again.

People are a crucial part of United Paycheck's long term success, since companies are nothing but the reflection of efforts and ingenuity of their management and employees. Our goal is to hire the best talent at every level and keep them happy. Working environment is very important because people want to feel part of a family in the office, just as they do at home. We believe that work should be challenging. People are more motivated and have more fun when they work on crucial projects.

Today the opportunities are greater than ever. Things we used to think were surprises, we now take for granted. People are using more devices because technology is playing an increasingly important role in our lives. I believe that by producing innovative technology in the advertisement world, we will enable our users to do truly amazing things that change the world. It's a very exciting time to be at United Paycheck, and I take the responsibility I have to all of users, merchants, publishers and associates very seriously

 

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